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Saturday’s Top Rank on ESPN saw Terence Crawford (37-0, 28 KOs) retain his WBO welterweight world title with a fourth-round TKO over former welterweight world champion Kell Brook, in a main event from the MGM Grand Hotel & Casino in Las Vegas. The fight delivered big on viewership, ranking as the top boxing telecast across all TV networks since January 2019.
Top Things to Know
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Crawford vs Brook averaged 1,758,000 viewers, making it the most viewed boxing telecast across on all TV networks since January 2019
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The main event was also the most viewed boxing telecast on cable since December 2018 (Lomachenko vs. Pedraza on ESPN: 1,889,000)
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The fight rating peaked during the 11:45 p.m.-12:00 a.m. ET quarter hour with 2.1 million viewers
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Through seven Saturday night telecasts on ESPN so far this year, Top Rank on ESPN has averaged 1,033,000 viewers, up 44% from 11 Saturday night telecasts in 2019
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Adults 18-49 are up 54% year-over-year
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Crawford vs. Brook ranked No. 1 as the most socially engaged boxing telecast across TV over the last two years, with over 306,000 total social interactions across Facebook, Instagram and Twitter
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Crawford vs. Brook had a strong performance on social media, becoming the most socially engaged telecast across TV over the last two years, with over 306,000 social interactions across Facebook, Instagram and Twitter
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Lomachenko vs. Lopez and Crawford vs. Brook have been the most socially engaged boxing telecasts across TV in consecutive months over the last two years.
Source: Nielsen, Nielsen Social Content Ratings
Photo: Mikey Williams/Top Rank/Getty Images