Crawford-Brook was a ratings hit!

Saturday’s Top Rank on ESPN saw Terence Crawford (37-0, 28 KOs) retain his WBO welterweight world title with a fourth-round TKO over former welterweight world champion Kell Brook, in a main event from the MGM Grand Hotel & Casino in Las Vegas.  The fight delivered big on viewership, ranking as the top boxing telecast across all TV networks since January 2019.

Top Things to Know

  • Crawford vs Brook averaged 1,758,000 viewers, making it the most viewed boxing telecast across on all TV networks since January 2019

  • The main event was also the most viewed boxing telecast on cable since December 2018 (Lomachenko vs. Pedraza on ESPN: 1,889,000)

  • The fight rating peaked during the 11:45 p.m.-12:00 a.m. ET quarter hour with 2.1 million viewers

  • Through seven Saturday night telecasts on ESPN so far this year, Top Rank on ESPN has averaged 1,033,000 viewers, up 44% from 11 Saturday night telecasts in 2019

  • Adults 18-49 are up 54% year-over-year

  • Crawford vs. Brook ranked No. 1 as the most socially engaged boxing telecast across TV over the last two years, with over 306,000 total social interactions across Facebook, Instagram and Twitter

  • Crawford vs. Brook had a strong performance on social media, becoming the most socially engaged telecast across TV over the last two years, with over 306,000 social interactions across Facebook, Instagram and Twitter

  • Lomachenko vs. Lopez and Crawford vs. Brook have been the most socially engaged boxing telecasts across TV in consecutive months over the last two years.

Source: Nielsen, Nielsen Social Content Ratings

Photo: Mikey Williams/Top Rank/Getty Images

Leave a Reply