Former WBO Welterweight World Champion Brian Norman Jr. has formed a new promotional company, Throwback Boxing Promotions, alongside company President and veteran boxing promoter Jolene Mizzone, and has announced the new outfit’s first signing, top contender Edwin De Los Santos.
“This is Throwback Boxing Promotions and that word throwback means so much to me,” said the company CEO Norman. “There are a lot of old school fighters that lost to the business of boxing and couldn’t get an opportunity to show their talents. We will be the ones that give those hidden gems their opportunity to shine. We are doing this for you.”
Norman and Mizzone have wasted no time making a splash, getting right into the thick of the business by signing Edwin De Los Santos to a co-promotional contract with Zuffa Boxing. One of boxing’s most feared power punchers, De Los Santos has scored upsets over numerous previously unbeaten fighters, including fellow Zuffa-signee “Rayo” Valenzuela and has offered the stiffest challenge yet to undefeated four-division champion Shakur Stevenson.
With this new team at his back, De Los Santos, who is also signed to Zuffa Boxing, looks forward to dominating the ring and ascending to the top of the sport in 2026.
“I’m excited to work with Brian Norman Jr.,” said De Los Santos. “He has shown to be a brother in this transition. I consider myself a throwback fighter. I’ll fight the best, anywhere, anytime. The name fits who we are. Respect to Zuffa & Throwback Boxing Promotions.”
“Edwin De La Santos being the first signee of Throwback Promotions speaks volumes,” said Norman. “He is the epitome of what we represent. Rugged hard work and a strong mind. The sky’s the limit for him!”
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