Last night’s Thursday Night Football game featuring the Chicago Bears’ 31-24 win over the Dallas Cowboys was seen by an average audience of 18.8 million across all platforms, including FOX, NFL Network, FOX Deportes, NFL digital, FOX Sports digital, Amazon Prime Video, Twitch and Yahoo Sports.
The 18.8 million viewers for Cowboys-Bears across all platforms is up +69% versus last year’s Week 14 Thursday Night Football matchup between the Jacksonville Jaguars and Tennessee Titans (11.2 million) and up +27% versus the 2018 11-game FOX Thursday Night Football average (14.9 million).
Cowboys-Bears is the most-watched Thursday Night Football tri-cast this season, and the second most-watched game since FOX began broadcasting Thursday Night Football in 2018, behind the New Orleans Saints-Dallas Cowboys matchup in Week 13 last season (22.2 million).
Season-to-date, the Thursday Night Football tri-cast is averaging 15.7 million viewers – up +8% versus the comparable point last season.
The Nielsen-measured audience was 18.0 million – up +66% versus the 2018 Week 14 Thursday Night Football game (10.8 million) and up +26% versus the 2018 11-game FOX Thursday Night Football average (14.3 million). Additionally, Cowboys-Bears averaged a 10.8 HH rating – up +61% versus last year’s Jaguars-Titans matchup (6.7 HH rating) and up +25% versus last year’s 11-game FOX Thursday Night Football average (8.7 HH rating).
Digital streaming across Amazon Prime Video, Twitch, NFL digital, FOX Sports digital and Yahoo Sports platforms produced an average minute audience of 1.1 million – up +137% versus last year’s Week 14 Thursday Night Football matchup (482K) and up +57% versus last year’s 11-game average (728K).
Amazon Prime Video and Twitch reached a total of 3.0 million combined viewers worldwide for the FOX NFL Thursday pregame show and the Cowboys-Bears game. For the Cowboys-Bears game alone, 2.6 million worldwide viewers initiated a stream on Prime Video or Twitch. The average worldwide audience watching the Thursday Night Football game for at least 30 seconds on Prime Video or Twitch was 696K.