On Sunday, the NFL, Roc Nation, and Apple Music announced Kendrick Lamar will perform at the Super Bowl LIX halftime show at The Caesars Superdome in New Orleans, LA.
“Rap music is still the most impactful genre to date,” Lamar said in a statement. “And I’ll be there to remind the world why. They got the right one.”
Multi-platinum, Grammy and Emmy award-winning artist and co-founder of creative imprint pgLang, Kendrick Lamar, has achieved massive critical and cultural success since his debut album good kid, m.A.A.d city, released in 2012. Since its release, Lamar has accumulated 17 Grammy wins and became the first non-classical, non-jazz musician to win a Pulitzer Prize for his 2017 album DAMN. Lamar’s latest album, Mr. Morale & The Big Steppers, was released in May 2022.
“Kendrick Lamar is truly a once-in-a-generation artist and performer,” Roc Nation founder and rapper Jay-Z said. “His deep love for hip-hop and culture informs his artistic vision. He has an unparalleled ability to define and influence culture globally. Kendrick’s work transcends music, and his impact will be felt for years.”
In April of this year, “Like That” by Future, Metro Boomin, and Kendrick Lamar spent three weeks at Number 1 on the Billboard Hot 100, and in June, Lamar’s record-breaking “Not Like Us” spent two weeks at Number one.
Earlier this year, the Super Bowl LVIII halftime show starring Usher became the most-watched halftime performance of all time.
Photo: pgLang
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