2023 NBA Playoffs are most-watched in five years

The NBA season concluded on Monday as the Denver Nuggets defeated the Miami Heat in Game five to capture the franchise’s first NBA title.

Nikola Jokic was named Finals MVP.

Unfortunately for the NBA, the 2023 NBA Finals averaged 11.64 million viewers. That is slightly down from last season’s NBA Finals(Celtics-Warriors), which averaged 12.40 million.

However, there was good news for the league. The 2023 NBA Playoffs across ABC, ESPN, and TNT averaged 5.47 million viewers, making it the most-watched playoffs in five years. 

The championship-clinching Game 5 averaged 13.08 million viewers, up 1% vs. last year’s Game 5, and peaked at 17.88 million viewers at 11 p.m. ET.

The ratings being down for the Finals is not surprising when considering the teams involved and how many games the series went. A Lakers/Celtics Finals would have rated higher because it’s a classic rivalry, and of course, you have LeBron James. 

The 2023 NBA Draft is on June 22.

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