Thanksgiving and football are perfect together. On Friday, the NFL announced that the Giants-Cowboys showdown was the most-watched NFL regular season game in league history.
The late afternoon game on FOX between the Giants and Cowboys averaged 42.0 million viewers(TV+Digital).
According to the league, The total unduplicated audience across all three games – Buffalo Bills vs. Detroit Lions, New York Giants vs. Dallas Cowboys and New England Patriots vs. Minnesota Vikings – was 138 million – the highest Thanksgiving total audience on record. The 138 million total unduplicated audience number surpasses the previous high of 126 million in 2016 and is up +34% vs. 2021 (103 million).
The average viewership (TV+Digital) across the three games was 33.5 million – the highest Thanksgiving Day NFL average on record. The 33.5 million average viewers surpass the previous high of 32.9 million in 1993 (two games) and is up +6% vs. 2021 (31.6 million).