Super Bowl LIV was the most live-streamed Super Bowl in history

South Beach brought the heat as an average audience of 102.1 million tuned in for FOX Sports’ ninth Super Bowl presentation as the Kansas City Chiefs defeated the San Francisco 49ers (31-20) in Super Bowl LIV at Miami’s Hard Rock Stadium.

The FOX broadcast network, including connected TV platforms, drew an average audience of 99.9 million viewership peaking at 103.5 million in the exciting conclusion to the NFL’s 100th season.

Key highlights are below:

 SUPER BOWL LIV ON FOX

  • Super Bowl LIV drew an average audience of 102.1 million across television (FOX and FOX Deportes) and digital (FOX, NFL, Verizon, Chiefs and 49ers properties)

  • 148.5 million viewers watched all or part of Super Bowl LIV

  • Super Bowl LIV drew an average audience of 99.9 million on the FOX broadcast network, up +1% over last year and the first year-over-year increase for the Super Bowl since 2015

  • FOX’s average audience represents the 10th most-watched Super Bowl ever, the 11th most-watched U.S. telecast ever and the fourth most-watched program in FOX history

  • Sunday’s game peaked at 103.5 million viewers on the FOX broadcast network during the 9:45-10:00 PM ET window as the Chiefs completed their historic comeback

  • Super Bowl LIV powered FOX to an easy win across all networks in prime time, and the 41.6/69 household rating/share is the highest-rated telecast of the broadcast season

  • Kansas City posted a 55.7/89 rating/share, the market’s best Super Bowl rating since 2014

  • San Francisco posted a 48.6/83 rating/share, the market’s best for a Super Bowl since 2016

PREGAME

  • The FOX SUPER BOWL SUNDAY pregame show averaged 21.6 million viewers for its four and a half hours of programming on the FOX broadcast network from 2:00-6:41 PM ET, up +26% vs. last year’s comparable pregame coverage and the most-watched Super Bowl pregame since 2016

  • FOX SUPER BOWL KICKOFF pulled in an average audience of 4.5 million from 1:00-2:00 PM ET on the FOX broadcast network

  • FOX Sports Super Bowl LIV coverage began with SKIP & SHANNON: UNDISPUTED SUPER BOWL SPECIAL, which attracted an average audience of 1.3 million on the FOX broadcast network from 11:00 AM-12:00 PM ET, the show’s second most-watched telecast ever

  • The Presidential interview, which aired in the pregame show during the 3:30-3:45 PM ET window, drew 10.3 million viewers on the FOX broadcast network

 

HALFTIME

  • The Pepsi Super Bowl LIV Halftime Show, featuring Jennifer Lopez and Shakira, drew 104.1 million average viewers on the FOX broadcast network and FOX Deportes combined

 

DIGITAL

  • Super Bowl LIV is the most live-streamed Super Bowl in history, delivering an average minute audience of 3.4 million, up +30% over last year (vs. 2.6 million) and up +103% over FOX’s last Super Bowl stream in 2017 (vs. 1.7 million), according to Adobe Analytics

  • The Super Bowl LIV live streaming audience includes consumption across FOXSports.com, the FOX Sports app, FOXDeportes.com, the FOX Deportes app, the FOX NOW app, NFL digital properties including the NFL app, the NFL Fantasy mobile app, NFL.com, the Kansas City Chiefs and San Francisco 49ers mobile properties and Verizon Media digital properties including the Yahoo Sports mobile app.

  • Super Bowl LIV was the single most talked-about U.S. television program since Super Bowl LII, generating 43.9 million interactions, up +36% over last year

  • Twitter conversation peaked at the end of the halftime show with 144,000 tweets at 8:26 PM ET

FOX DEPORTES

  • An average audience of 757,000 watched the game in Spanish on FOX Deportes’ linear channel, including connected TV devices, setting the record for the most-watched Super Bowl game in Spanish-language television history

  • FOX Deportes eclipsed its own record of 654,000 set in 2017 by +16%

  • FOX Deportes now holds the three highest-rated Spanish-language telecasts in Super Bowl history

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