Last night’s Thursday Night Football Presented by Bud Light Platinum game featuring the Philadelphia Eagles’ 34-27 win over the Green Bay Packers was seen by an average audience of 18.6 million across all platforms, including FOX, NFL Network, FOX Deportes, NFL digital, FOX Sports digital, Amazon Prime Video, Twitch and Yahoo Sports.
The 18.6 million viewers for Eagles-Packers across all platforms is up +25% versus the 2018 11-game FOX Thursday Night Football average and up +23% versus last year’s Week 4 Thursday Night Football matchup between the Minnesota Vikings and Los Angeles Rams.
Eagles-Packers is the second most-watched game since FOX began broadcasting Thursday Night Football in 2018, behind the New Orleans Saints-Dallas Cowboys matchup in Week 13 last season (22.2 million).
The Nielsen-measured audience was 17.7 million – up +23% versus the 2018 11-game FOX Thursday Night Football average (14.3 million) and up +22% versus the 2018 Week 4 Thursday Night Football game (14.5 million). Additionally, Eagles-Packers averaged a 10.5 HH rating – up +21% versus the 2018 11-game FOX Thursday Night Football average (8.7 HH rating) and up +18% versus last year’s Vikings-Rams matchup (8.9 HH rating).
Digital streaming across Amazon Prime Video, Twitch, NFL digital, FOX Sports digital and Yahoo Sports platforms produced an average minute audience of 1.4 million – the highest digital average minute audience for any regular season NFL game on record. Additionally, digital audience increased +91% versus the 2018 11-game FOX Thursday Night Football average (728K) and +70% versus last year’s Week 4 Thursday Night Football matchup (817K).
Amazon Prime Video and Twitch reached a total of 3.2 million combined viewers worldwide for the FOX NFL Thursday pregame show and the Eagles-Packers game. For the Eagles-Packers game alone, 2.9 million worldwide viewers initiated a stream on Prime Video or Twitch. The average worldwide audience watching the Thursday Night Football game for at least 30 seconds on Prime Video or Twitch was 877K.