LeBron James gets it done in the world of business. His brand continues to grow because of smart business moves over the years. Maybe one of his better business moves happened before he entered the NBA. According to LeBron, when he was in high school, Reebok offered him 10 million dollars not to meet with the other show companies. Obviously, LeBron did not take the money, and would eventually sign with Nike. LeBron tells the story to UNINTERRUPTED’s series “Kneading Dough.”
“For some odd reason I started thinking. If he’s willing to give me a $10 million check right now, what’s to say Nike or Adidas isn’t willing to give me $20 million or $30 million upfront or to say that the upfront money isn’t even the biggest thing.”
This is why LeBron is a special man on the court, and in the business world. He believes in himself.
