Saints-Cowboys most watched Thursday Night Football game ever

Thursday Night Football Presented on Thursday, November 29 featuring the Dallas Cowboys’ 13-10 win over the New Orleans Saints in Week 13 was seen by an average audience of 22.2 million viewers across all platforms, including FOX, NFL Network, FOX Deportes, NFL digital, FOX Sports digital, Amazon and Yahoo Sports, making it the most-watched Thursday Night Football game ever.

The 22.2 million viewers for Saints-Cowboys across all platforms is up +56% versus the 2017 10-game Thursday Night Football average and up +39% versus last year’s Week 13 Thursday Night Football matchup between the Cowboys and Washington Redskins (TV + digital).

The Nielsen-measured audience was 21.4 million viewers – up +55% versus the 2017 10-game Thursday Night Football average on CBS/NBC and NFL Network (13.8 million) and up +37% versus the 2017 Week 13 Thursday Night Football game (15.6 million). Additionally, Saints-Cowboys averaged a 12.6 HH rating – up +50% versus the 2017 10-game Thursday Night Football average (8.4 HH rating) and up +34% versus last year’s Redskins-Cowboys matchup (9.4 HH rating).

Digital streaming across Amazon Prime Video, Twitch, NFL digital platforms, FOX Sports digital platforms and Yahoo Sports produced an average minute audience of 1.1 million – an increase of +155% versus the 2017 10-game average (439K) and up +142% versus last year’s Week 13 Thursday Night Football matchup (463K).

Amazon Prime Video and Twitch reached a total of 2.9 million combined viewers worldwide for the FOX NFL Thursday pregame show and the Saints-Cowboys game. For the Saints-Cowboys game alone, 2.5 million worldwide viewers initiated a stream on Prime Video or Twitch. The average worldwide audience watching Thursday Night Football for at least 30 seconds on Prime Video or Twitch was 747K.

The 2018 Thursday Night Football Presented by Bud Light season continues Thursday, December 6when the Tennessee Titans host the Jacksonville Jaguars in an AFC South matchup on FOX, NFL Network and Amazon Prime Video. Coverage from Nashville begins at 6:00 PM ET on NFL Network with NFL GameDay Kickoff.

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Complete Thursday Night Football schedule

NFL Network and FOX announced the Thursday Night Football Presented by Bud Light primetime broadcast schedule for the 2018 NFL season today.

The 13-game Thursday Night Football schedule features 11 games on FOX which will be simulcast on NFL Network, and two NFL Network exclusive games.

The 2018 Thursday Night Football schedule kicks off Week 2 when the Baltimore Ravens visit the Cincinnati Bengals on Thursday, September 13 in an AFC North divisional matchup exclusively on NFL Network. All Thursday Night Football games will kick off at 8:20 PM ET.

The 2018 Thursday Night Football slate of games on FOX and simulcast on NFL Network begins Week 4 when the Los Angeles Rams host the Minnesota Vikings on Thursday, September 27 in a matchup of two playoff teams from 2017. This year marks the first year of a five-year partnership with FOX to broadcast Thursday Night Football games.

In addition to the 13 Thursday Night Football games, NFL Network will televise a Week 8 International Series matchup from London (Philadelphia Eagles vs. Jacksonville Jaguars), a Week 15 Saturdaydoubleheader (Houston Texans vs. New York Jets and Cleveland Browns vs. Denver Broncos), and a Week 16 Saturday doubleheader with matchups to be determined.

FOX will produce all 18 games on NFL Network this season, which feature 10 playoff teams from 2017, including the Super Bowl LII champion Philadelphia Eagles.

2018 NFL NETWORK SCHEDULE

Week 2: Thursday, September 13 (NFL Network)

Baltimore Ravens at Cincinnati Bengals

Week 3: Thursday, September 20 (NFL Network)

New York Jets at Cleveland Browns

Week 4: Thursday, September 27 (FOX/NFL Network)

Minnesota Vikings at Los Angeles Rams

Week 5: Thursday, October 4 (FOX/NFL Network)

Indianapolis Colts at New England Patriots

Week 6: Thursday, October 11 (FOX/NFL Network)

Philadelphia Eagles at New York Giants

Week 7: Thursday, October 18 (FOX/NFL Network)

Denver Broncos at Arizona Cardinals

Week 8: Thursday, October 25 (FOX/NFL Network)

Miami Dolphins at Houston Texans

Week 8: Sunday, October 28 (NFL Network)

Philadelphia Eagles at Jacksonville Jaguars (London)

Week 9: Thursday, November 1 (FOX/NFL Network)

Oakland Raiders at San Francisco 49ers

Week 10: Thursday, November 8 (FOX/NFL Network)

Carolina Panthers at Pittsburgh Steelers

Week 11: Thursday, November 15 (FOX/NFL Network)

Green Bay Packers at Seattle Seahawks

Week 13: Thursday, November 29 (FOX/NFL Network)

New Orleans Saints at Dallas Cowboys

Week 14: Thursday, December 6 (FOX/NFL Network)

Jacksonville Jaguars at Tennessee Titans

Week 15: Thursday, December 13 (FOX/NFL Network)

Los Angeles Chargers at Kansas City Chiefs

Week 15: Saturday, December 15 (NFL Network)

Houston Texans at New York Jets

Week 15: Saturday, December 15 (NFL Network)

Cleveland Browns at Denver Broncos

Week 16: Saturday, December 22 (NFL Network)

TBD

Week 16: Saturday, December 22 (NFL Network)

FOX to air Thursday Night Football starting in 2018

New York – The National Football League, America’s most popular sports league and home to the most popular programming on television, today reached an agreement with FOX Sports, the leader in live sports events, to broadcast the next five seasons of Thursday Night Football beginning with the 2018 season. The announcement was made together today by Roger Goodell, NFL Commissioner and Peter Rice, President of 21stCentury Fox.

“This agreement is the culmination of over 10 years of strategic growth around Thursday Night Football, a period during which this property has grown from a handful of late season games on NFL Network to a full season of games and one of the most popular shows on broadcast television with additional distribution via cable and digital channels,” said Goodell. “As one of the leaders in sports television and a recognized innovator of NFL game broadcasts for many years, we’re excited to be extending our partnership with FOX Sports, one of our most trusted and valued partners, to include Thursday Night Football.”

The agreement awards FOX Sports with a five year deal that includes 11 games between Weeks 4-15 (excluding Thanksgiving night) to be broadcast on FOX, simulcast via NFL Network, and distributed in Spanish on FOX Deportes. In addition, NFL Network will exclusively televise seven games next season, with FOX producing the full slate of 18 games. As home to the No. 1 NFL package for the past 24 seasons, FOX Sports complements its current Sunday NFC package agreement with the addition of Thursday Night Football.

This landmark announcement allows FOX Sports and the NFL to each expand its digital rights, enabling the network to distribute both Thursday Night Football and its Sunday games to FOX subscribers over a wide array of digital platforms including mobile phones for the first time. The agreement also allows the NFL to further develop digital distribution models for Thursday Night Football as well as FOX’s Sunday games.

“Football is in our blood at FOX and we understand that nothing beats the NFL when it comes to television that captures people’s attention,” said Rice. “Our historic relationship with the NFL dates back to the earliest days of FOX, and we couldn’t be more excited to expand our deep and enduring partnership to include primetime games on Thursday night.”

The NFL is the most valuable content in all of sports with nine of television’s 10 most-watched programs of the calendar year in 2017. The 2017-18 FOX NFL regular season came to a close with AMERICA’S GAME OF THE WEEK averaging 22,745,000 viewers which ranks as televisions No. 1 show for the ninth straight year. Additionally, FOX NFL KICKOFF (11:00 AM ET) and FOX NFL SUNDAY (12:00 PM ET) enter the 2018 season as the No. 1 NFL pregame shows in their respective time slots. The OT, FOX’s postgame show ranks 8th among prime time’s top-20 programs.

Presented by Bud Light, Thursday Night Football is a top-5 show in all of television and the No. 2 show in primetime. In securing the Thursday Night Football package, FOX now has 3 of the 5 most-watched shows in all of television (AGOTW; NFL Sunday singleheader; Thursday Night Football).

The power of an NFL audience is unmatched in television. Live sports programming will be a catalyst in providing a robust promotional platform for FOX’s entertainment programming during the NFL season.

This marks the fifth media rights deal between FOX Sports and the NFL dating back to the landmark agreement struck in December 1993 that essentially solidified FOX as a major broadcast network