Thursday Night Football Presented on Thursday, November 29 featuring the Dallas Cowboys’ 13-10 win over the New Orleans Saints in Week 13 was seen by an average audience of 22.2 million viewers across all platforms, including FOX, NFL Network, FOX Deportes, NFL digital, FOX Sports digital, Amazon and Yahoo Sports, making it the most-watched Thursday Night Football game ever.
The 22.2 million viewers for Saints-Cowboys across all platforms is up +56% versus the 2017 10-game Thursday Night Football average and up +39% versus last year’s Week 13 Thursday Night Football matchup between the Cowboys and Washington Redskins (TV + digital).
The Nielsen-measured audience was 21.4 million viewers – up +55% versus the 2017 10-game Thursday Night Football average on CBS/NBC and NFL Network (13.8 million) and up +37% versus the 2017 Week 13 Thursday Night Football game (15.6 million). Additionally, Saints-Cowboys averaged a 12.6 HH rating – up +50% versus the 2017 10-game Thursday Night Football average (8.4 HH rating) and up +34% versus last year’s Redskins-Cowboys matchup (9.4 HH rating).
Digital streaming across Amazon Prime Video, Twitch, NFL digital platforms, FOX Sports digital platforms and Yahoo Sports produced an average minute audience of 1.1 million – an increase of +155% versus the 2017 10-game average (439K) and up +142% versus last year’s Week 13 Thursday Night Football matchup (463K).
Amazon Prime Video and Twitch reached a total of 2.9 million combined viewers worldwide for the FOX NFL Thursday pregame show and the Saints-Cowboys game. For the Saints-Cowboys game alone, 2.5 million worldwide viewers initiated a stream on Prime Video or Twitch. The average worldwide audience watching Thursday Night Football for at least 30 seconds on Prime Video or Twitch was 747K.
The 2018 Thursday Night Football Presented by Bud Light season continues Thursday, December 6when the Tennessee Titans host the Jacksonville Jaguars in an AFC South matchup on FOX, NFL Network and Amazon Prime Video. Coverage from Nashville begins at 6:00 PM ET on NFL Network with NFL GameDay Kickoff.