Lavar Ball is at it again. He is a man who may have a plan. For Lavar Ball, in terms of a shoe deal, three sons equals one billion dollars; at least that is what he told USA Today. “That’s our number, a billion, straight out of the gate, and you don’t even have to give it to me all up front. Give us $100 million a year.” 

Ball is confident that his boys will be something special in the NBA. That confidence has led Lavar to the develop the “Big Baller Brand,” which is an apparel line inspired by his three sons.  We will see where this goes, but because of Lavar, expect a big bulls eye on the backs of Lonzo, LaMelo, and LiAngelo. 

The 15 minutes of fame continues for Lavar!