Something new is happening in Atlanta! The Atlanta Hawks today revealed new uniforms, inspired by the franchise’s signature colors and marks synonymous with the team and its history in the city of Atlanta since 1968.
In addition to the uniforms, the team also released new primary and secondary logos along with new ‘Atlanta Hawks’ wordmarks. The team will begin wearing these uniforms to start the 2020-21 season.
Infinity Black and Legacy Yellow rejoin Torch Red and Granite Gray to create a visual identity derived from the Hawks proud heritage. These core colors have been present throughout the Hawks’ time in Atlanta, having adorned more than five decades of Hawks Basketball including Hawks Legends Lou Hudson, Pete Maravich, Dikembe Mutombo and Dominique Wilkins.
Each color symbolizes integral components of the Hawks franchise and its commitment to the state of Georgia and city of Atlanta:
TORCH RED: Red is a consistent thread throughout Atlanta Hawks teams from our beginning in 1968. This primary color symbolizes the heart of our unending quest for excellence, our red-hot spirit and fiery passion for the game.
INFINITY BLACK: Affirms the Atlanta Hawks’ bold and relentless pursuit of a championship, fueled by the support of our unwavering fans and a love for our city that will never die.
LEGACY YELLOW: This signature color is an homage to the golden era of Hawks basketball. A hue that shines brightly, reminding us of the shoulders on which we stand.
GRANITE GRAY: Signifies our firm foundation comprised of deep character, class, strength and integrity. Dedicated to supporting each other and our community.
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