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Steph Curry has done it again. For the third consecutive season, Curry had the highest selling jersey in the NBA. The rankings are based on NBAStore.com sales since the beginning of the 2017-18 NBA season.
Here is the complete list below:
Top 15 Most Popular NBA Jerseys:
- Stephen Curry, Golden State Warriors
- LeBron James, Cleveland Cavaliers
- Kevin Durant, Golden State Warriors
- Giannis Antetokounmpo, Milwaukee Bucks
- Kyrie Irving, Boston Celtics
- Russell Westbrook, Oklahoma City Thunder
- Kristaps Porzingis, New York Knicks
- Joel Embiid, Philadelphia 76ers
- James Harden, Houston Rockets
- Ben Simmons, Philadelphia 76ers
- Kawhi Leonard, San Antonio Spurs
- Lonzo Ball, Los Angeles Lakers
- Damian Lillard, Portland Trail Blazers
- Klay Thompson, Golden State Warriors
- Jimmy Butler, Minnesota Timberwolves
In terms of team merchandise, the Warriors ranked number one in that area for the third straight year.
Here is the complete list below:
Top 10 Most Popular Team Merchandise:
- Golden State Warriors
- Cleveland Cavaliers
- Philadelphia 76ers
- Los Angeles Lakers
- Boston Celtics
- Milwaukee Bucks
- Oklahoma City Thunder
- New York Knicks
- Chicago Bulls
- Houston Rockets

